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The Annals of Searching: Cluetrain circa 1505

Confine your search at Google Books for only the 19th century Cluetrain references, and you get four hits. In fact, the earliest reference to Cluetrain indexed by Google Books was in the 1505 business best-seller Extravagantes com[m]unes, in which appears the sentence “Markets are conversations…with that lying bastard Roger the Offal Merchant.”

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