Joho the Blog » E-eader ownership passes tablets
EverydayChaos
Everyday Chaos
Too Big to Know
Too Big to Know
Cluetrain 10th Anniversary edition
Cluetrain 10th Anniversary
Everything Is Miscellaneous
Everything Is Miscellaneous
Small Pieces cover
Small Pieces Loosely Joined
Cluetrain cover
Cluetrain Manifesto
My face
Speaker info
Who am I? (Blog Disclosure Form) Copy this link as RSS address Atom Feed

E-eader ownership passes tablets

According to a Pew Internet & American Life study:

E-Reader ownership among U.S. adults age 18 and older doubled from 6% to 12% between November 2010 and May 2011, surging ahead of tablet adoption which stands at 8%, according to a new survey by the Pew Research Center’s Internet & American Life Project.

Over this six-month period, e-reader ownership grew at a faster pace among Hispanic adults than it did among white or African-American adults, and there was considerable growth in e-reader ownership among college graduates, one-fifth of whom (22%) now own this type of device. E-reader ownership is also rising faster among adults under age 50 than is the case among older adults.

Overall, the highest tablet ownership rates are among Hispanic adults (15%) and those with household incomes of at least $75,000 annually (17%). And for the first time, men are slightly more likely than women to own tablet computers.

(And, yes, I am aware that my headline can be parsed quite differently.)

Previous: « || Next: »

Comments are closed.

Comments (RSS).  RSS icon