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Terry Heaton on the misleading year coming up

Terry Heaton provides some broad context in a provocative post about the coming year of media turmoil. He writes in an email:

2012 is a dangerous year for all mass media, because decay in our core competency will again be hidden by record revenues (in some cases) due to what promises to be a huge political year. Despite advances in communications’ methods, politicians fall back on the tried and true during elections, and that means big money for an industry that’s struggling. The money will distract us from the real issues, and before you know it, 2013 will be here. It’s time to do something completely different.

The actual post is about the media issues the political year will distract us from.

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