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Friends reviewing friends

Amazon is refusing to post reviews when its algorithms sense a personal relationship between the author and the reviewer. Amazon says, “We are removing your reviews because you know the author personally,” according to Chris Morran at The Consumerist.

The intent is fine. A review is likely to be swayed by a personal friendship. That’s why some of us disclose friendships when posting reviews at Amazon.

But, it would help if Amazon clarified what “knowing an author personally” means. In a networked world, that is an incredibly vague description.

After that, here are some suggestions that I think would help matters while preserving the policy’s good intentions:

1. Flag reviews by people with personal relationships, but don’t remove them. They may in fact shed special light on the work being reviewed.

2. Allow reviewers to flag their own reviews, and to describe their relationships. E.g., “We are colleagues,” “She’s a lifelong friend,” “We were close friends until I moved 12 yrs ago,” “We’ve been on panels together,” “We were friends until the lying bastard done me wrong.”

3. Do not count the ratings by such people in the overall total.

4. Provide some avenue of appeal when the algorithm goes wrong.

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