Joho the Blog » social networking

August 1, 2015

Restoring the Network of Bloggers

It’s good to have Hoder — Hossein Derakhshan— back. After spending six years in an Iranian jail, his voice is stronger than ever. The changes he sees in the Web he loves are distressingly real.

Hoder was in the cohort of early bloggers who believed that blogs were how people were going to find their voices and themselves on the Web. (I tried to capture some of that feeling in a post a year and a half ago.) Instead, in his great piece in Medium he describes what the Web looks like to someone extremely off-line for six years: endless streams of commercial content.

Some of the decline of blogging was inevitable. This was made apparent by Clay Shirky’s seminal post that showed that the scaling of blogs was causing them to follow a power law distribution: a small head followed by a very long tail.

Blogs could never do what I, and others, hoped they would. When the Web started to become a thing, it was generally assumed that everyone would have a home page that would be their virtual presence on the Internet. But home pages were hard to create back then: you had to know HTML, you had to find a host, you had to be so comfortable with FTP that you’d use it as a verb. Blogs, on the other hand, were incredibly easy. You went to one of the blogging platforms, got yourself a free blog site, and typed into a box. In fact, blogging was so easy that you were expected to do it every day.

And there’s the rub. The early blogging enthusiasts were people who had the time, skill, and desire to write every day. For most people, that hurdle is higher than learning how to FTP. So, blogging did not become everyone’s virtual presence on the Web. Facebook did. Facebook isn’t for writers. Facebook is for people who have friends. That was a better idea.

But bloggers still exist. Some of the early cohort have stopped, or blog infrequently, or have moved to other platforms. Many blogs now exist as part of broader sites. The term itself is frequently applied to professionals writing what we used to call “columns,” which is a shame since part of the importance of blogging was that it was a way for amateurs to have a voice.

That last value is worth preserving. It’d be good to boost the presence of local, individual, independent bloggers.

So, support your local independent blogger! Read what she writes! Link to it! Blog in response to it!

But, I wonder if a little social tech might also help. . What follows is a half-baked idea. I think of it as BOAB: Blogger of a Blogger.

Yeah, it’s a dumb name, and I’m not seriously proposing it. It’s an homage to Libby Miller [twitter:LibbyMiller] and Dan Brickley‘s [twitter:danbri ] FOAF — Friend of a Friend — idea, which was both brilliant and well-named. While social networking sites like Facebook maintain a centralized, closed network of people, FOAF enables open, decentralized social networks to emerge. Anyone who wants to participate creates a FOAF file and hosts it on her site. Your FOAF file lists who you consider to be in your social network — your friends, family, colleagues, acquaintances, etc. It can also contain other information, such as your interests. Because FOAF files are typically open, they can be read by any application that wants to provide social networking services. For example, an app could see that Libby ‘s FOAF file lists Dan as a friend, and that Dan’s lists Libby, Carla and Pete. And now we’re off and running in building a social network in which each person owns her own information in a literal and straightforward sense. (I know I haven’t done justice to FOAF, but I hope I haven’t been inaccurate in describing it.)

BOAB would do the same, except it would declare which bloggers I read and recommend, just as the old “blogrolls” did. This would make it easier for blogging aggregators to gather and present networks of bloggers. Add in some tags and now we can browse networks based on topics.

In the modern age, we’d probably want to embed BOAB information in the HTML of a blog rather than in a separate file hidden from human view, although I don’t know what the best practice would be. Maybe both. Anyway, I presume that the information embedded in HTML would be similar to what Schema.org does: information about what a page talks about is inserted into the HTML tags using a specified vocabulary. The great advantage of Schema.org is that the major search engines recognize and understand its markup, which means the search engines would be in a position to constructdiscover the initial blog networks.

In fact, Schema.org has a blog specification already. I don’t see anything like markup for a blogroll, but I’m not very good a reading specifications. In any case, how hard could it be to extend that specification? Mark a link as being to a blogroll pal, and optionally supply some topics? (Dan Brickley works on Schema.org.)

So, imagine a BOAB widget that any blogger can easily populate with links to her favorite blog sites. The widget can then be easily inserted into her blog. Hidden from the users in this widget is the appropriate Schema.org markup. Not only could the search engines then see the blogger network, so could anyone who wanted to write an app or a service.

I have 0.02 confidence that I’m getting the tech right here. But enhancing blogrolls so that they are programmatically accessible seems to me to be a good idea. So good that I have 0.98 confidence that it’s already been done, probably 10+ years ago, and probably by Dave Winer :)


Ironically, I cannot find Hoder’s personal site; www.hoder.com is down, at least at the moment.

More shamefully than ironically, I haven’t updated this blog’s blogroll in many years.


My recent piece in The Atlantic about whether the Web has been irremediably paved touches on some of the same issues as Hoder’s piece.

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August 7, 2011

The point of Web 2.0 is its problem

I liked this post by in the Guardian by John Naughton about the future of Web 2.0, and I’m always delighted to be mention in the same paragraph as Paul Graham, but I want to keep insisting that Web 2.0 was not the moment when the Web moved from publishing platform to social platform. One of the main points of Cluetrain (1999) was in fact that the Web from its beginning was thrilling us because it was a social place, a set of conversations, a party.

Now, it is certainly true that with Web 2.0, the Web became more social, easier to socialize in, undeniably social. That’s why Web 2.0 is a useful concept.

My problem is really with the “point” in Web 2 Point Oh, since it can imply a point in time when the Web became social, as if before that the Web was merely a publishing platform. Nah. It’s been social since the moment browsers started appearing.

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July 16, 2011

The social and the public

It seems to me that what’s new about Circles (and Twitter’s “Follows” structure) is the weird way they mix the social and the public.

Google Circles are unlike a bunch of people sitting around in a circle talking about stuff, because G Circles are asymmetric: That I’m in your Circle does not mean that you’re in mine. So, when I post to my Circle, it has elements of the social (symmetric communication, the possibility of back-and-forth conversation, and the implication of a continuing relationship) but it also has elements of the public (asymmetric communication, more difficulty engaging in a back-and-forth because of scaling issues, and no implication of a continuing relation).

What are prior analogues of this weird intermingling of the social and the public? We could always be social, and we could always be public (to one degree or another). The casual and often unnoticed mingling of the two seems to me to be genuinely new.

(This expands on my comment to Robert Paterson’s post at Google Plus.)

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